![]() The True brand vision is that it’s not what we do, but how we make our guests feel that to fully experience life as a student, you must experience ‘True’, and it’s this principle that has allowed us to disrupt the market while becoming one of the leading student accommodation brands in the UK. When we entered the student accommodation sector in 2015, most operators seemed to view their guests as a commodity, engagement with them was seen as transactional rather than transformational and we knew we could make a significant difference in a large market that we believed was being poorly served.Īs parents, we collectively have good insight into this opinionated and well-informed student demographic and we knew that building the brand before the business was critical to success. Much of my passion comes from my experience in the health club business, an environment in which you’re genuinely working for positive change in your clients’ lives. What’s your vision for your True Student brand? A great, positive mindset, passion and persistence are essential and that’s always a lot easier with the right people around us each day.Įvery day is different and exciting to us we love to enjoy what we do, and we’re always looking at how we can work with great people. Teamwork and an appreciation for individuals at all times is the key to long-term success. The brands and teams within each vertical are what makes this fun and possible. I then founded Bricks Group while still based in Hong Kong and left Pure Group to pursue my passion with Bricks full-time, becoming based in the UK around eight years ago.īricks has developed a property portfolio with a value in excess of £500m, as well as establishing award-winning management platforms across the student, hotel, gym and living sectors. ![]() We learned the power of the brand we’d created in what was seen as an already well-established market. We built a great team and became the most successful fitness and leisure brand in Asia (that’s my opinion anyway!) with more than 20 locations and thousands of members. ![]() Growth was rapid and I grew with the company – fast forward 10 years with lots of fun and learning, and I co-founded the Pure Group in Asia after joining as an equity partner following the opening of two initial Pure yoga studios. The company I worked for had great people and a leisure arm which invested in the first mainstream fitness brand in Asia, and I was fortunate to be involved at a junior level from the outset with a team of eight starting the journey. ![]() A referral link to Max Pixel (not required).We’ve developed a property portfolio with a value in excess of £500m, as well as establishing award-winning management platforms across the student, hotel, gym and living sectorsĪfter growing up in the countryside of Devon, I headed off to Hong Kong via a few student years in Liverpool, starting out as a tennis coach. ![]() If it is so great, please share with your friends.Ī great photo you can use for free for many different purposes: printing, publishing, wallpaper, commercial products. You can also exhort them by inviting our photographers one cup of Coffee. Archived in the category " Architecture/Buildings" and our photographer was tagged: Wall, Bricks, Building, Plaster, Texture, Sassi. This picture was made by Nikon D700 camera with shooting mode 105.0mm The maximum dimension of image 4256×2832 pixels, you can download with JPG format. ![]()
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